"What is your say-to-do ratio? How many times when you say something, do you follow up and do it? Your say-to do ratio is in direct correlation with your character."
On Episode 40 of 1st Floor Conversations, we were joined by Mr. Podcast himself, Ian Lenhart. Ian's involved in multiple projects and ventures but most known for being the host of the podcast, LenJones Party of 2, where he interviews some of the most impressive people in the world of business, wellness, personal development, as well as global contribution.
In this episode, we cover what it takes to build a successful podcast, the mindset necessary to go the distance, and the direct correlation of podcasting to creating growth and opportunity in one's life. Let's jump in.
Building a Successful Podcast
When speaking with the King of podcasting, you'll undoubtedly come across some serious inspiration for starting your own, but how do you know if you're primed to join the "Audio Revolution."
The first factor in building a successful show the ability to hold up the mirror and ask yourself, "what do I want?" In other words, what is the result I am chasing? What defines success at the end of the day?
For Ian, it was two-fold. He describes a draw to both the ability to build an asset he can leverage to meet and connect with incredible people, and simultaneously test driving a smorgasbord of interests and hobbies. Podcasting can be one of the best ways to unlock what you are genuinely passionate about.
Passion brings us to the second success factor; stoke. "We use the word podcast, but a podcast is just a recorded conversation. It's a series of recorded conversations, in very accessible media," Lenhart asks listeners to consider their current conversations. Would you be talking about this topic if you weren't recorded? Does it excite your stoke tank? Are you committed to diving in and learning more about the subject?
The third key is consistency. If you're consistent, your life will change. A common theme among top performers is the ability to hammer down their goals and develop habits that constantly inch them closer to the desired result. In the world of podcasting, it could take 50 episodes before you gain some legitimate traction.
Finally, the fourth takeaway we uncovered was the understated importance of patience. If you want to take the leap, you will need unprecedented levels of patience with yourself; otherwise, it will feel forced. If you're trying to ring the cash register and monetize directly out of the gate, you'll likely be disappointed.
So, if this resonates, it's going to be you against you. How many times when you say something, do you follow up and do it? Pay attention to your do to say ratio, a phrase coined by Carolyn Betts Fleming, because it is in direct correlation with your character.
The Mindset to go the Distance
There is something to be said about the character and mindset of individuals willing to take the plunge and build something of their own. For Ian, it was direct sales that became his gateway drug to entrepreneurship. It was an introduction to building a network and business of like-minded individuals, and he simply never stopped growing.
He calls it "building a kapok tree." It is a metaphor comparing the biggest tree in the Amazon rainforest to growing your brand and business. You begin as a small tree with only a few rings, attracting a small portion of rainforest animal dwellers. As your tree (business) grows and develops rings, you begin to attract more plants and birds. You become more robust, put in the time, the work, and you build a foundation others can lean on.
With the long-term, growth-oriented mindset of raising a tree, it's impossible to shut down when you drop an episode that doesn't get a lot of views. You stop comparing your chapter 1 to someone else's chapter 20 and continue to progress as a human.
Continue to progress and continue to create. Many of us get hung up in a state of inaction, simply because we look at our work through a limiting lens of "not good enough." One of the most liberating mantras for this paralysis is, done is better than perfect.
Bob Heilig, creator of Your Virtual Upline, says, "B- work changes lives". B- work is good enough to get started. Many of us don't start because we feel we aren't ready, or we aren't skilled enough to develop A+ work. Put your attention into creating imperfect consistency and give yourself the foundation to tweak B- to B+. You can't develop a second draft without a tangible first draft to edit.
Creating Growth and Opportunity
It's not so much what's the worst that can happen is what if it's better than you possibly imagined? There's always a downside. Our reptilian brain senses threats and pleasures; its only job is to determine if I should run to this stimulus or sprint as fast as possible away from it. The ability to shift your mentality from what's the worst that can happen to what if it's better than I could imagine is a skill that will allow you to stop contemplating the downside and begin to see opportunities in everything you do.
For Ian, this is as simple as imagining a conversation at the end of the road with the person he could have possibly become. Imagine having to talk to that person hand in hand and realizing where your life could have taken you. Now, that is motivation.
Beyond the internal motivation, podcasting provides access to correspond with other insanely motivated individuals who are accomplishing more than is required in this lifetime. Here, he has established external motivating factors that remind him he is capable of more.
Nobody starts a podcast with a gun to their head. You do it because you have some sense of wanting to create, to connect, to market, to communicate something to the world. Having a podcast has also served as social proof that he is willing to step up and take the time to produce something of value for little monetary return, "It's a really direct representation of your integrity to be consistent… They see how multifaceted you are, and you build a more genuine connection. And that's all life is people. We do business with people we have connections with. So, how are you building connections with your clients? How are you building connections with your customers?"
There is an evolution of how you perceive the people you're comfortable spending time with. Networking and developing real relationships with others is a skill, and it serves as an insurance policy to your sense of fulfillment.
You're on the record for the rest of your life. The question is, are you going to control the narrative and use it to your advantage? Are you going to be playing defense for the next 60 years?
A great podcast is no different than a very well designed bonfire. If it's high enough, people will see it. If it's warm enough, people stand around it. If people like what's going on near it, they will stay longer and call friends to join you.
You'll naturally build a community of people, because you were the one that said, "You know what, I'm going to go get some kindling. I'm going to start a little bonfire. I think if there's enough warmth, people will come hang out with me."
This is 1st Floor Conversations, where the view at the top is only as good as the foundation which preserves it. It is the relationships, the good people, and the right mentality that put you in a position to see potential in every new opportunity. Mr. Ian Lenhart, Mr. podcast himself, is a prime example of what's possible when you're inclined to start something and put yourself in a position to do well.
To learn more about how to build your podcast, head to ianlenhart.com, or networkpodcasting.com